Honest
down to
the last euro.

You want to know what the customer pays for your product, what it costs to sell and what ends up in your account. This page shows how that works at The Greenery. Anything not covered here, we put down in black and white before you join.

Customer price is grower price

The price the customer pays is the starting point for your returns. The sales fee and the costs of any services you use are deducted from it. You get insight into the revenue from your product and all the costs deducted from it. So you see exactly what the sale earns you net.

We do not aim to make a profit on our members’ produce.

The sales fee: known in advance

We set your sales fee in advance every year.
It is based on your average supply value over three years and the channel in which your product is sold.
Depending on the channel, a sliding scale or a fixed percentage applies.
We list fixed contributions and additional services separately, so you can see what you are paying for.

Worked example

A fictitious business, to show how the amounts add up. We will work out your own calculation together in the introductory meeting.

Post	Amount	Unit	Toelichting
Revenue from the customer (customer price × kilograms)	€ 1.000.000	€	Total kilograms delivered during the financial year
Sales contribution (4% of the value of produce supplied)	– € 40.000	%	Illustrative percentage; the aim is to further reduce the sales contribution in the coming years.*
Services and costs (e.g. reusable crates, logistics and packing)	– € 100.000	€	Services and costs
Paid through the ten-day settlement	€ 860.000		Guaranteed payment
Profit distribution for the financial year (not guaranteed)	+ € 18.000	%	1,8%, dependent on the financial year’s results
Loyalty bonus	+ € 5.000	%	0,5% (illustrative percentage)
CMO refund	+ € 18.600	%	1,86% (illustrative percentage)
Total for the grower	€ 901.600		Payment including variable components.

Payment every ten days

We pay out every ten days. Before you join, we agree how the payment dates for your deliveries work and how contributions and costs are settled. So you know when your money comes in.

Sharing in the result

As a member, you are a co-owner. That is why, on top of the revenue from your product, you share in the cooperative’s result.

Profit share: For 2025, The Greenery paid out almost €6 million to its members, for the sixth year in a row. For 2020 to 2024, the total was more than €17 million. The distribution depends on the result and the decisions taken on it; it is not guaranteed.
Loyalty payment: This is linked to the collective benefits of the CMO programme.

View our financial results

Certainty and agreements

Sales certainty: The Greenery buys its members’ produce. This is not a guarantee of a fixed price.
Term and notice: The minimum term of membership is one year, and a member can give written notice at any time*. If notice is given before 1 July, membership ends on 31 December of the same year. If notice is given on or after 1 July, membership ends on 31 December of the following year.
Delivery obligation: As a rule, every member supplies and sells all horticultural products grown for their own account and risk through Coöperatie The Greenery U.A. Exemptions are possible.

*Different conditions apply when using CMO or other investments.

Want to see your own calculation?

Frequently asked questions

Is mijn verkoopbijdrage elk jaar hetzelfde?

Nee. We stellen hem elk jaar vooraf vast, op basis van je gemiddelde aanvoerwaarde over drie jaar en je verkoopkanaal. Je weet dus aan het begin van het jaar waar je aan toe bent.

Krijg ik een vaste prijs?

Nee. Je product wordt afgenomen, maar de prijs volgt de markt. Wel zie je welke prijs de klant betaalde en wat daarvan af gaat.

Telt de winstuitkering mee in mijn opbrengst?

We rekenen haar apart, omdat ze afhangt van het resultaat van het jaar. In het rekenvoorbeeld staat ze daarom als aparte regel.