Investing
in your
own farm.

If you want to grow, you have to invest. As a member of The Greenery, you have two routes: European support through CMO for improvement and sustainability, and the Investment Fund for expanding your acreage. Either way, the investment ends up where it delivers most: on your farm.

What is CMO?

CMO stands for the Common Market Organisation for fruit and vegetables: a European scheme for recognised producer organisations, implemented in the Netherlands by RVO, the Netherlands Enterprise Agency. The Greenery is a recognised producer organisation. This allows our members to invest in better and more sustainable production with European support.

To this end, The Greenery draws up a multi-year operational programme. The members’ meeting approves it and RVO assesses it. Within that programme, approved projects on your farm can receive support. In 2025, The Greenery made €19 million available through CMO for investments in sustainability.

What can you use it for?

Examples of projects that may qualify:

LED lighting and energy-efficient cooling
Energy screens, solar panels and heat pumps
Robotisation and more efficient sorting
Cultivation advice and knowledge projects

Example from practice: with support from The Greenery and CMO, Van Wijk Fruit invested in a new sorting machine, for consistent quality and more flexibility in size, weight and packaging.

Read the Van Wijk case

Investment fund: investing in the future together

As a grower with The Greenery, you want to move forward. Investing in sustainability, new cultivation techniques, automation or expansion, for example, often requires extra financial room. The Greenery Investment Fund can support you with that.

The Greenery Investment Fund finances this with a loan at a market-rate interest or with an equity participation. This gives you as a grower more opportunities to invest in innovation and growth, while together we build a strong and sustainable supply for our customers.

The benefits for you as a grower:

extra opportunities to make future-oriented investments
support for innovation, sustainability and growth
investing with an eye on the long term
building a strong position for growers and The Greenery together

How this relates to your membership

The benefits of the CMO programme are collective. They count towards the loyalty payment that members receive. You can read exactly how this works under returns and costs.

More about returns and costs