Appelman Vegetables joins The Greenery

Appelman Vegetables B.V., based in Stompetoren, is rejoining The Greenery. The family business, which specialises in growing broccoli, white cabbage and red cabbage, is taking this step to strengthen its commercial capabilities and build a strong, market-focused partnership.

Appelman Vegetables grows approximately 250 hectares of broccoli and 50 hectares of cabbage each year. Established around 1990 by Peter and Margo Appelman, the business has since grown into a substantial operation. Their son Dave Appelman took over two years ago. He manages day-to-day operations and continues to develop the family business, focusing on quality, continuity and forward-looking growing practices.

Under Dave Appelman’s leadership, joining The Greenery marks the next step in the company’s development.

Alongside quality and reliable supply, Appelman Vegetables places a strong emphasis on soil health and sustainable growing. The business uses regenerative farming methods, including non-inversion tillage, cover crops and biological crop protection.

Appelman Vegetables’ return is also a valuable addition for The Greenery. It further strengthens the range of field-grown vegetables and expands collaboration with growers who invest in sustainable, forward-looking growing practices.

Dave Appelman: “By joining The Greenery, we are choosing a partner that fits the stage our business has reached. We want to continue building a strong market position, with greater commercial strength and a transparent partnership. At the same time, we will keep investing in quality, soil health and forward-looking growing practices.”

The Greenery: “With Appelman Vegetables, we welcome an entrepreneurial family business to our network of affiliated growers. The knowledge and experience of Dave and his team are a valuable addition. Together, we are strengthening our transparent supply chain and continuing to build a strong market position for Dutch field-grown vegetables.”

For Dave, Peter and Margo, a love of growing remains at the heart of what they do. The whole process, from planting to harvesting and delivery, is what makes the work special to them. As they put it, after a long day of planting, seeing every plant in the ground and the irrigation running gives them a real buzz, every time.

For more information:
Johan van der Lee
Mobile: +31 623 176 156