The Greenery is a cooperative business platform, owned by growers and run for growers. We connect independent fruit and vegetable growers with customers in the Netherlands and abroad. With market insight, sales power and services, we help growers develop their businesses and help customers complete their range.
Our members own the cooperative together. See how they influence our course and how management and supervision are organised.
The Greenery has posted a positive net result for three years running and has now shared its profit with members for the sixth time.
Our members own the cooperative together. See how they influence our course and how management and supervision are organised.
The Greenery has posted a positive net result for three years running and has now shared its profit with members for the sixth time.
Our vision
We make fruit and vegetables sustainably available to everyone. That’s our contribution to society.
Our mission
We exist for our members: our growers. By selling their produce as well as we can, we help them invest, grow and achieve their ambitions, now and in the future. Every decision we take must contribute to our growers’ growth.
Strategy 2030 is about growing the cooperative and bringing growers and customers closer together. That takes the right sales channels, room for business development and an organisation built for collaboration.
We link plans for growing, investment and expansion with opportunities in the market: with our existing members, and by welcoming new growers where it makes sense.
We align early on range, availability and quality, so growers' and customers' plans fit together.
Our specialists, business units and partners combine product knowledge, sales and logistics to make day-to-day collaboration work.
Member growers
mln turn over
broad range fruit & vegetables
employees
01
The members of The Greenery U.A. are independent entrepreneurs who grow fruit and vegetables.
02
Together, the member growers form Coöperatie The Greenery U.A., which wholly owns The Greenery B.V. Members steer the course through the General Members’ Meeting; the board and executive management run the organisation, and the Supervisory Board oversees it.
03
The Greenery B.V. is the cooperative’s trading company and handles sales and support services on behalf of its members.
Entrepreneurs
The Greenery is a proud cooperative of independent growers. We link their entrepreneurship with customer demand and combine growing know-how, sales and logistics to create value from grower to customer.
Transparent
Growth needs clarity. So we make open agreements on services, costs and returns, and explain what we do, so growers and customers always know where they stand.
Personal
We know the people behind the produce and behind the demand. With dedicated contacts and short lines, we’re involved in plans and daily practice, with an eye on today and tomorrow.
We support business development and work with growers, customers and partners to reduce emissions, build resilient growing systems, reuse resources and ensure good working conditions for people.
Specialists in products, markets and logistics complement one another.
Companies and locations
Discover the people, expertise and workplaces behind our products.
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