The Greenery celebrates its 30th anniversary and introduces ‘Where growers grow’

The Greenery celebrated its 30th anniversary with employees and growers on 23 and 24 October. Both celebrations recognised their dedication, expertise and commitment. The anniversary also marked the introduction of the new positioning, ‘Where growers grow’, which aligns with the organisation’s growth strategy.

Employees came together on Friday, followed by growers the next day. The Greenery thanked them for their contributions to the organisation: from growing quality produce to preparing orders, supporting customers and ensuring reliable deliveries. Growers enjoyed a special dinner, prepared and served entirely by The Greenery team.

Speel video af

During the growers’ evening, CEO David Markowski expressed his appreciation for the people behind the cooperative: “Tonight, we thank everyone who has contributed. The generations before us, our employees and, above all, you — the members of our cooperative.”

A growth strategy focused on strong grower businesses

During the anniversary celebrations, CEO David Markowski outlined the direction for the future: “This is how we want The Greenery to grow: with more produce from our own growers, new members and a stronger collective position in the market. Growth that helps your businesses move forward and strengthens our cooperative.”

With ‘Where growers grow’, The Greenery positions itself as a business platform of growers, for growers, run by growers. The cooperative brings growers together to maximise the value of their produce and strengthen their businesses. It provides access to customers at home and abroad and supports investments where they contribute directly to growth: in growers’ own businesses. Growers remain in control, with clarity on costs upfront and insight into returns and decisions. They work with people who know their businesses and ambitions and think ahead about their next steps. This enables growers to look beyond the next season and invest strategically in the future of their businesses.

Speel video af

Connecting growers and customers

For customers, this means a direct connection with the growers behind their range. The Greenery combines growing expertise with an understanding of consumer demand, working with customers on product ranges and category growth. The cooperative provides transparency on origins and pricing and makes clear agreements on quality and availability.

In this way, The Greenery creates more value for growers and a stronger range for customers. By bringing their ambitions together, the cooperative builds lasting partnerships and shared growth.