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Products
with a story
to tell.
A strong brand starts in the field. Our concepts pair a distinctive variety with fixed quality standards and a clear market plan. The result: a product shoppers recognise, a reason to come back to your shelf, and real value for the grower's craft.
Sweet Sensation – the red pear
Sweet Sensation is the brand name of the Rode Doyenné van Doorn, a natural red mutation of Doyenné du Comice. The Greenery owns the plant variety rights and the brand, and manages growing, quality and sales as one concept. Only pears that meet the standards for appearance, colour and quality are sold as Sweet Sensation.
Why it belongs on your shelf: a sweet taste, a red blush and a crisp bite. Superior Taste Award 2025 from the International Taste Institute.
Proven in the market: sold in the Netherlands, Germany, Italy, Scandinavia, France, Eastern Europe and the UK, among others.
Available: every year from mid-October to April
Inspire – early strawberries from Dutch greenhouses
Inspire is an internationally grown strawberry variety. Together with US breeder Plant Sciences Inc., The Greenery developed the Inspire concept for the Benelux. The strawberries are grown in Dutch greenhouses and combine early availability with high quality and lower energy use.
- Why it belongs on your shelf: Dutch strawberries earlier in the season, with great taste, looks and shelf life. 3-star Superior Taste Award 2025.
- Growing supply: Dutch acreage grew from 1.6 hectares in 2020 to more than 55 hectares in 2026.
- Available: from week 10
Everest – The best from Dutch soil
Recognisable quality from Dutch soil. For more than twenty years, Everest has stood for carefully selected field vegetables of high, consistent quality. With reliable Dutch growers and strong recognition in the market, Everest is a trusted quality brand for iceberg lettuce, leeks, pointed cabbage, chicory and more.
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Sweet & Sunny: the best of soft fruit
Sweet & Sunny is soft fruit that stands out on taste, quality and looks. Under this premium label, The Greenery brings together carefully selected varieties with that little bit extra: deliciously sweet raspberries, flavourful strawberries and blackberries that look great and keep well.
Only varieties that meet high standards for taste, firmness and appearance make it into Sweet & Sunny. That gives retailers a recognisable premium range to stand out in the soft fruit aisle and win shoppers over on taste and presentation.
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Lazoet®. Dutch plums worth the wait.
Lazoet® stands for flavourful plums from Dutch soil. Several carefully selected varieties follow one another through the season, delivering consistent quality and a deliciously sweet taste. A strong Dutch seasonal brand that makes plums stand out on the shelf.
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