The Greenery connects fruit and vegetable growers with customers. Our member growers jointly own the company through their cooperative. This supports an entrepreneurial, committed approach focused on long-term collaboration between cultivation and the market.
Together, the member growers form Coöperatie The Greenery U.A. The cooperative owns all shares in The Greenery B.V., the company that handles sales and services and serves our customers.
The growers remain independent entrepreneurs. Through the cooperative, they join forces and have influence on the organisation that markets their produce.
Grower owned
Member growers
Founded
A direct say in the cooperative
Members have the say, the board leads and the Supervisory Board oversees.
The Executive Board is responsible for the day-to-day management and direction of The Greenery and consists of:
David Markowski is CEO of The Greenery. He joined the organisation in 2019 and previously held management roles focused on growers and strategy. Before that, he worked at Liberty Global and ABN AMRO. As CEO, he focuses on the development of the company and on sustainable growth for growers and customers.
Arthur Swijter is CFO of The Greenery and has been responsible for financial management within the Executive Board since 2019. He previously worked at Walgreens Boots Alliance and Stern Groep. He contributes to a financially healthy organisation and to the execution of our strategy.
Dennis van Zwieten has been Chief Commercial Officer of The Greenery since 1 October 2026. He previously held commercial roles at Campina and FrieslandCampina. He focuses on customer relationships, commercial opportunities and linking customer demand, range and cultivation.
The Supervisory Board consists of three growers who are members of The Greenery and two external members. This brings together practical knowledge and experience from day-to-day growing with external expertise in finance, commerce, organisational development and governance.
Niels Zuurbier is Chair of the Supervisory Board and an entrepreneur in field-grown vegetables. He is co-owner of UZ Vegetables, a family business growing crops including iceberg lettuce and pointed cabbage across approximately 280 hectares. As a grower and member of The Greenery, he brings practical expertise, an entrepreneurial mindset and growers’ interests together in his role as chairman.
Nico van Wijk is an entrepreneur and apple and pear grower with extensive experience in the agricultural sector. As a member of the cooperative, he knows The Greenery first-hand. On the Supervisory Board, he contributes his entrepreneurial experience, with a strong focus on forward-looking business practices, leadership and the development of growing businesses.
Maartje de Boer is an entrepreneur in field-grown crops and a member of The Greenery. Alongside her experience as a grower, she has a background in finance at Rabobank and Deloitte. She combines an understanding of entrepreneurship and growers’ day-to-day operations with financial expertise.
Sjoerd Schaafsma brings extensive financial and executive experience. He has held senior finance roles at companies including PLUS and Vion Food Group and has been CEO of Koninklijke Brokking Groep, which operates in the agricultural sector, since 2025. On the Supervisory Board, he contributes particular expertise in finance, business operations and corporate governance.
Petra Zinkweg has had a long international career at Unilever and FrieslandCampina, holding leadership roles in marketing, innovation, human resources and commercial transformation. She also has experience as a supervisory board member and executive. On the Supervisory Board, she contributes particular expertise in commercial strategy, organisational development, people and change.
The Member Council is the cooperative’s highest governing body. Member growers have a direct say and discuss key cooperative matters. The Member Council appoints the Supervisory Board.
The Supervisory Board oversees the management policies and general affairs of the cooperative and its affiliated companies. Certain decisions require the Board’s prior approval from the Supervisory Board.
The Board leads the cooperative. Executive Management runs The Greenery B.V. The members of Executive Management also serve as the cooperative’s Board, linking the cooperative and the company at governance level.
The cooperative’s Board is appointed by the Supervisory Board and is accountable to both the Supervisory Board and the General Meeting of Members.
The Product Unit Committees advise on the supply and sales of their product groups. The Youth Council contributes the perspective of young growers and future business successors. This gives growing expertise and ideas from the next generation a voice within the organisation.
Want to know what ownership and membership mean for your business? Get in touch with the grower relations manager.
