6 oktober 2026 Greenhouse vegetables Sustainability Innovation Growth Cooperation

Noordhuys is building towards its next phase of growth

Joris Buys

Tomato grower

From three hectares of tomatoes to approximately 46.5 hectares under cultivation, an in-house packing business and a dedicated staffing operation. Noordhuys has continued to grow for 25 years by always looking ahead. For its next phase, the family business is combining its own entrepreneurship with The Greenery’s market knowledge, customer network and investment capacity.

Growth through greater in-house control

At Noordhuys, growth means more than simply adding hectares. Early on, the company chose to bring more activities surrounding cultivation in-house.

Alongside Noordhuys Growing, it established Noordhuys Packing and Noordhuys Staffing. This gave the business greater control over labour, packing, quality and alignment with customer needs.

Commercial Director Joris Buys: “Because our products ultimately reach store shelves in their packaging, we can keep a closer eye on customer requirements and quality. This allows us to respond more quickly and flexibly to retailers’ specific requirements.”

The growing operation has also expanded. Through acquisitions and expansion, Noordhuys now has approximately 46.5 hectares across four sites, including around 11 hectares with supplementary lighting. This enables the company to better meet demand for year-round availability.

Growth also starts with the market

Producing more requires sufficient sales opportunities and a clear understanding of customer needs. Coöperatie The Greenery plays an important role here.

Coöperatie The Greenery brings Noordhuys and customers together around the table. Noordhuys shares its knowledge of cultivation, quality, availability and technical possibilities. In return, the commercial team and customers provide insight into market developments, supply programmes and future needs. This helps align decisions on cultivation, production and packing more closely with the market.

Senior Grower Relations Manager Leon Duijvesteijn: “We want our growers to be able to run their businesses with clarity. The grower receives the actual selling price of their product. No hidden margins or mark-ups. We really are on the same side of the table.”

For Noordhuys, this collaboration means the company can set its own course while benefiting from the cooperative’s commercial strength and customer network.

Room for further growth

The new 8,000-square-metre packing facility in Oude-Tonge makes the next step tangible. Commissioned by The Greenery, the facility gives Noordhuys room to further centralise and scale up its packing activities.

This expands capacity not only for its own produce, but also gives Noordhuys Packing more room to develop.

Buys: “For us, working with The Greenery is the best fit. The Greenery recognises our growth potential and provides valuable input on the challenges and developments we face as a growing and packing business.”

The strength lies in the combination. Noordhuys invests in cultivation, people and operational capacity. The Greenery adds market reach, customer insight and, where relevant, investment capacity.

From growing bigger to growing smarter

For Noordhuys, the next phase of growth is not just about scale. The company also sees opportunities to connect cultivation, packing, data and market information more closely. Information from the greenhouse can reach customers faster, while market developments can be translated into business decisions sooner. This brings production and customer demand closer together.

That reflects the way Noordhuys has grown for 25 years: building a strong business of its own and collaborating where this opens up new possibilities. The Greenery helps connect the company with markets and customers. Noordhuys then decides for itself how to turn those opportunities into further growth.